Easton is one company that keeps on surprising everybody. Who would have ever thought a company that started out making arrow shafts would be now a major leader in the hockey industry. It all started in 1981, when Easton made the first aluminium shaft, I’m happy to remember getting my first Easton shaft back then. The sticks barely broke. They would bend, so you would just turn them around and use the other side. As Easton continued to develop better shafts with lighter and stronger aluminium’s, they also got some major endorsement from players like Wayne Gretzky, Brett Hull and Steve Yzerman using their products.









We all remember the polished chrome like stick that the great one used for around seven years. Then Easton attempted to break into one of the hardest sections of the hockey industry SKATES. It took over 10 years of making skates to make a dent into the skate market, but now see them as a legitimate contender against Bauer, CCM, and Graf. Most people coming in buying skates are willing to try on an Easton skate to compare fit and quality. I was also selling the first of the Easton skates made to the hockey world back in Saskatoon. I definitely have seen a lot of progression in their skates over the years in such a short time.














Then above and beyond all this comes the Easton one piece stick, this was brought to our attention in 1999 and with the creation of the composite Synergy stick, the industry's first one-piece hockey stick. Synergy took the sport by storm, including the National Hockey League, where over 200 non-endorsed athletes choose Synergy. Then of course as Easton does it builds on this great success and tries to improve they’re branding and quality of products. They have made the next step again, into a very tough market, THE HELMET. This is a big one for the company; this one gives them the final piece of the puzzle. Every picture of each player has the helmet in the photo to give them max exposure. Imagine all the publicity they received from Zetterburg from the 2008 NHL playoffs. That they never would of received if it wasn’t for the helmet.
I am an old school type of player, like my equipment simple. But I will admit that this is the first helmet that I like the way it fits on my head. I think it doesn’t make my head look as twice as big as it is. Good job by Easton for their first time.

Thanks

Kirk